Customer Behavior Analysis Using Rough Set Approach
نویسندگان
چکیده
منابع مشابه
Customer Behavior Analysis Using Rough Set Approach
The customer relationship management (CRM) is a business methodology used to build long term profitable customers by analyzing customer needs and behaviors. The customer behavior is analyzed by choosing important attributes in the customer database. The customers are then segmented into groups according to their attribute values. The rules are generated using rule induction algorithms to descri...
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ژورنال
عنوان ژورنال: Journal of theoretical and applied electronic commerce research
سال: 2013
ISSN: 0718-1876
DOI: 10.4067/s0718-18762013000200003